Privacy Policy

Transparent data handling for the tribe.

Last updated: 18 January 2026

1. Who we are

This Privacy Policy describes how DOGMASH (“we”, “us”, “our”) collects, uses and protects personal data when you visit our website, contact us, subscribe to our newsletter or place orders in our future online shop.

2. What data we collect

2.1 Website visits

When you visit our website, basic technical information may be collected automatically by our hosting provider and analytics tools (if enabled), such as:

  • IP address (short-term, for security and server logs)
  • Browser type and version, operating system, device type
  • Pages visited, time and date of visit, referrer URL

2.2 Contact form

When you contact us via the contact form or by e‑mail, we may collect:

  • Name (if provided)
  • E‑mail address
  • Message content and any information you choose to share

2.3 Newsletter subscription

If you subscribe to our newsletter (now or in the future), we may collect:

  • E‑mail address
  • Name or nickname (if provided)
  • Language or preference information (if provided)

2.4 Future shop orders

If we offer direct purchases on our website in the future, we may collect:

  • Billing and shipping details (name, address, country)
  • E‑mail address and contact details
  • Order details (products, prices, currency, date)
  • Payment status (processed via external payment providers)

3. Legal basis for processing

  • Contract performance – to respond to your inquiries and fulfil orders.
  • Legitimate interest – to maintain website security, prevent abuse and improve our services.
  • Consent – for newsletter subscriptions and optional marketing communication.
  • Legal obligations – for accounting, tax and record‑keeping purposes.

4. How we use your data

  • Respond to your messages and support requests
  • Send newsletters and tribe updates (if you subscribed)
  • Process and deliver future orders and digital products
  • Maintain security, prevent fraud and abuse
  • Analyse aggregated traffic to improve our content and structure

5. Data storage and retention

  • Contact form messages: up to 12 months after the last interaction.
  • Newsletter data: until you unsubscribe or request deletion.
  • Order and billing data: according to applicable legal retention periods.
  • Server logs: short‑term for security.

6. Data sharing and third parties

We do not sell your personal data. We share data only with trusted service providers: Website hosting, E‑mail service providers, Payment processors (future), and Analytics tools.

7. Cookies and analytics

We use cookies for basic functionality and security. If we enable marketing analytics, we will display a consent banner.

8. Your rights

You have the right to access, correct, or delete your data, and to withdraw consent for marketing at any time.

9. International data transfers

Data may be processed in the EU or other jurisdictions with appropriate safeguards.

10. Security

We take technical measures to protect your data, though no system is 100% secure.

11. Contact

DOGMASH
E‑mail: info@dogmash.eu

12. Changes to this Policy

The latest version will always be available on this page.